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The other day I was looking through my many Christmas storage bins and I came across a Life magazine dated December 25, 1950. I enjoyed looking through it and thought that it would be fun to share some of the things in this magazine that caught my eye.
Life Magazine – December 25, 1950
A long time ago an older couple who lived down the street from my friend moved into a retirement home and then had an estate company clean out their house. The estate company parked a giant dumpster in front of the house and then threw all kinds of treasures into it.
Now these were treasures to my friend and I, but to an estate company, small stuff that they didn’t want to bother to sell.
When the estate crew left for the day, my friend would call me and we would climb into that dumpster to find treasures. This Life magazine is one thing that I found and saved.
The cover painting is by John Koch, a well known portrait painter who had painted a similar painting in 1935. Life magazine asked him if they could use the 1935 painting and he offered to do a new painting and said, “I can do better now.”
I believe that this magazine was saved because of the special children’s section. The magazine owner was a teacher and along with this magazine, I saved bunches of other things from her classroom including these Coca Cola posters that I had framed and now are hanging in our lake house. You can see another Coca Cola print from the dumpster in this post.
After looking through this magazine, I realized that advertisements were very different in 1950 with more art and fewer photographs.
Ads in the 1950’s had a lot of text. Can you imagine anyone in this day and age taking the time to read a long ad like this? It’s a sweet Christmas story and nice feel good ad for Bell Telephone Systems.
I had never heard of Ballantine Ale until seeing this ad. Ballentine is one of the oldest beer brands in the United States and at its peak was the 3rd largest brewer. It’s now owned by Pabst Brewing Company and in 2014 Pabst relaunched Ballantine IPA with favorable reviews.
Santa put out quite the spread in this Budweiser ad. Note that in 1950, beer can lids were flat. My husband collected beer cans throughout his childhood and I shared some of his collection here. He has a Budweiser can like this one but I didn’t photograph it for that blog post.
This fellow received a case of Schlitz beer and disappeared from Christmas decorating to crack open a cold one. The tag on the box says, “Do not open until Xmas”, but he couldn’t wait.
Christmas Section for Children
Children were supposed to look at this painting from 1560 and identify games that children were playing as well as toys and pastimes. There are at least 71 activities to find.
Trains have been loved by children for generations. I’m sure that many a boy or girl gazed at these model trains and wished that they were theirs.
Wouldn’t it be neat to make a cardstock version of this tree so that it would be sturdy? I may have to try this.
This was just a bit of what was published in this issue of Life magazine. In 1950 receiving this magazine was probably a big pleasure as the only other sources of news or entertainment were newspapers or tv for those lucky enough to own one.
I hope that you and your friends and family have a wonderful Christmas!